10 Largest 401k Providers by Assets (2023)

Choosing the right 401k provider for your retirement savings is an important decision. With so many options on the market, it’s crucial to understand the key players and their offerings to make an informed choice. In this blog post, we’ll explore the 10 largest 401k providers by assets, delving into the features and benefits that set them apart. By understanding these providers, you’ll be better equipped to plan for a secure and comfortable retirement.

largest 401k providers by assets

Largest 401k providers by assets

Fidelity Investments

Fidelity is the largest 401k provider in the United States, managing over $2 trillion in assets. With a wide range of investment options, user-friendly online tools, and personalized support, Fidelity is a popular choice for both employers and employees. Its target-date funds and low-cost index funds are especially popular among investors seeking long-term growth.

Vanguard Group

Vanguard is a renowned provider known for its low-cost index funds and ETFs. As the second-largest 401k provider by assets, Vanguard focuses on providing cost-effective and transparent investment options. Their target-date funds, which automatically adjust the asset allocation based on your retirement timeline, are a popular choice among investors.


BlackRock is a global investment management firm and a leading 401k provider. With a strong emphasis on risk management and technology-driven solutions, BlackRock offers a variety of investment options, including target-date funds, index funds, and actively managed funds. Its innovative investment strategies and robust analytics tools make it a strong contender for retirement investors.

T. Rowe Price

T. Rowe Price is a well-respected 401k provider, known for its comprehensive range of actively managed funds and target-date funds. With a focus on long-term performance and a commitment to in-depth research, T. Rowe Price has built a reputation for delivering strong returns and helping investors reach their retirement goals.

Empower Retirement

Empower Retirement is the second-largest retirement services provider by participants, offering customized solutions for employers and employees alike. With a strong focus on innovation and technology, Empower Retirement provides user-friendly digital tools and personalized support to help investors navigate their retirement journey.

Charles Schwab

Charles Schwab is a leading brokerage firm and 401k provider, offering a wide variety of low-cost investment options, including index funds, target-date funds, and ETFs. Their transparent fee structure and advanced trading platform make it a popular choice among cost-conscious investors seeking diversified investment options for their retirement savings.

Principal Financial Group

Principal Financial Group offers comprehensive retirement solutions, including 401k plans, IRAs, and pension plans. With a focus on tailored retirement strategies and personalized support, Principal helps investors make informed decisions and work toward their long-term financial goals.


Nationwide is a well-established 401k provider, offering a diverse range of investment options, including target-date funds, index funds, and actively managed funds. With a strong focus on education and planning resources, Nationwide helps investors build a solid foundation for their retirement savings.

John Hancock Retirement Plan Services

John Hancock offers a variety of retirement planning solutions, including 401k plans and IRAs. With a commitment to personalized support and advanced digital tools, John Hancock helps investors develop a retirement strategy tailored to their unique needs and goals.

Prudential Retirement

Prudential Retirement is a leading provider of retirement solutions, offering a wide range of investment options and personalized support. With a focus on helping investors achieve their long-term financial objectives, Prudential provides innovative strategies and resources to help clients navigate their retirement journey.

Conclusion: When it comes to choosing a 401k provider, it’s essential to consider factors such as investment options, fees, customer support, and digital tools. By examining the 10 largest 401k providers by assets, you can gain a better understanding of the options available to you and select the one that best aligns with your retirement goals and preferences. Remember, your choice of 401k provider can have a significant impact on your long-term financial success, so take the time to research and compare your options before making a decision.

As you evaluate these top providers, keep in mind that the best choice for you will depend on your individual circumstances, investment style, and retirement goals. By carefully considering your options and seeking professional guidance when needed, you’ll be well on your way to securing a comfortable and financially stable retirement.