20 Examples of Age Discrimination and How to Address Them

Example 11: Age Discrimination in Marketing and Advertising

A company’s marketing materials exclusively feature younger individuals, reinforcing negative stereotypes about older consumers and excluding them from the target audience.

Resolution: Businesses should ensure their marketing and advertising campaigns are inclusive and represent a diverse range of ages to avoid perpetuating age-based stereotypes.

Response: Consumers can contact the company to express their concerns and encourage more inclusive marketing practices.

Example 12: Age Discrimination in Customer Service

A younger customer is not taken seriously or treated with respect by a customer service representative due to their age.

Resolution: Companies should provide training to their customer service staff on treating all customers fairly and professionally, regardless of age.

Response: The customer can file a complaint with the company’s management, detailing their experience and requesting appropriate action.

Example 13: Denial of Loans or Credit Based on Age

A bank or lending institution denies a loan or credit to an older individual solely based on their age, despite their creditworthiness.

Resolution: Lenders should evaluate loan and credit applications based on objective criteria, such as credit history, income, and debt-to-income ratio, rather than age.

Response: The individual can consult with legal counsel or contact relevant government agencies to explore their rights and options.

Example 14: Age Discrimination in Educational Opportunities

An educational institution offers scholarships or financial aid primarily to younger students, excluding older students who may be returning to school later in life.

Resolution: Educational institutions should provide equal opportunities for financial assistance to all students, regardless of age.

Response: Older students can contact the school’s financial aid office to inquire about available assistance and express their concerns about the age-based limitations.

Example 15: Age Discrimination in Social Services

A social service agency prioritizes assistance to younger individuals, leaving older individuals without access to necessary resources and support.

Resolution: Social service agencies should ensure their programs and services are accessible and available to all individuals in need, regardless of age.

Response: Affected individuals can contact the social service agency’s management to express their concerns and request equal access to resources and support.

Example 16: Age-based Stereotypes in the Workplace

A manager assumes that older employees are less tech-savvy and unwilling to learn new skills, leading to their exclusion from important projects and opportunities.

Resolution: Employers should challenge age-based stereotypes and provide equal opportunities for all employees to contribute and develop their skills.

Response: Older employees can demonstrate their willingness to learn and adapt by participating in training programs and proactively seeking out new opportunities.

Example 17: Age Discrimination in Public Transportation

A bus driver refuses to allow an older passenger to board the bus, claiming they are too slow and will delay the schedule.

Resolution: Public transportation providers should ensure their services are accessible and accommodating to passengers of all ages.

Response: The affected passenger can file a complaint with the public transportation provider and seek legal advice if necessary.

Example 18: Age Discrimination in Sports and Recreation

A sports league or recreational facility denies older individuals the opportunity to participate, claiming they are too old to keep up with younger participants.

Resolution: Sports leagues and recreational facilities should provide equal opportunities for participation to individuals of all ages, fostering an inclusive and welcoming environment.

Response: Older individuals can express their concerns to the league or facility management and advocate for inclusive policies and practices.

Example 19: Age Discrimination in Volunteering and Community Involvement

A volunteer organization prioritizes younger volunteers for positions, believing they are more energetic and capable, leaving older individuals without opportunities to contribute.

Resolution: Volunteer organizations should recognize the value and skills of volunteers of all ages and provide equal opportunities for involvement.

Response: Older individuals interested in volunteering can discuss their skills and experience with the organization and request equal consideration for available positions.

Example 20: Age Discrimination in Access to Healthcare Services

A healthcare provider prioritizes younger patients for appointments and procedures, believing they are more deserving of care and resources.

Resolution: Healthcare providers should ensure that their services are accessible and fairly allocated to all patients, regardless of age.

Response: Older patients can express their concerns to the healthcare provider’s management and seek legal advice if necessary.

More Examples of Age Discrimination are coming soon…


Age discrimination affects individuals of all ages and can have serious consequences on their well-being and opportunities. By recognizing and addressing these examples of age discrimination, we can create a more inclusive and equitable society for everyone. If you believe you have experienced age discrimination, it’s essential to know your rights and take appropriate action to advocate for yourself and others.