40+ Customer Service Excellence Examples
Examples of customer service excellence by some famous companies
1. Amazon’s refund policy: One of the aspects of customer service excellence is providing generous as well as customer-favoring refund policies. Amazon, the largest online retailer, is known for its no-questions-asked policy. The company encourages customers to contact them with their issues and if the company has messed up, the refund is issued no questions asked.
2. Apple’s policy on genius appointments: Apple stores are well-known for having helpful and knowledgeable staff who are eager to please the customer. It’s a great customer service policy to offer a genius appointment for customers who need extra help. This ensures that customers who might be intimidated by the tech jargon are not intimidated by the store and its staff.
3. Zappos customer service: Zappos is well known for its customer service excellence. Taking customer service to a whole new level, when invited by a customer, Zappos staff will even visit them and check their purchase in person. This shows that Zappos puts in the extra effort to make sure the customer is happy and their needs are met.
4. UPS tracking services: UPS stands out for its seamless tracking services. Customers are able to track their packages at any time of the day, allowing them to make sure that they get their package on time. This kind of service cultivates trust between the customer and the company, as customers know that their package is safe and will come on time.
5. WestJet’s welcomes and departure rituals: WestJet is an airline that stands out for its customer service excellence. WestJet’s customer service staff use rituals to make customers feel welcome when boarding, including singing and dancing. On departure, the staff will wave goodbye to the passengers which gives an extra friendly touch to the customers.
6. Xerox’s customer loyalty program: Xerox has an impressive customer loyalty program. This program rewards customers for their loyalty and purchases with discounts, coupons and other rewards. Through this program, Xerox has created a lasting bond with its customers and promotes customer loyalty.
7. Microsoft’s report problem feature: Microsoft customers are usually easily able to report any issues they have with their product or service. A customer can just one click of a button to submit a problem report which is then sent to customer service staff. This fast response helps customers to save time and effort rather then having to wait days for a response.
8. Google’s prompt customer service: Another company that stands out with its customer service is Google. Unlike other companies, Google’s customer service is prompt and efficient. A customer service representative can usually expected to get a response within an hour of submitting a query and even quicker for more serious issues.
9. Netflix’s customer service and product innovations: Netflix is a streaming media giant whose customer service is renowned and is often cited as an example of excellent customer service. Along with its customer service, Netflix is known for its frequent updates to its product. Through listening to their customers and responding promptly to their suggestions, Netflix has been able to innovate its product and services to become a leader in its field.
10. Adidas’ 360-degree customer service: Adidas stands out for its customer service on all fronts including social media, online, in-store, and even via phone. Every channel provides friendly and helpful customer service, taking all aspects of customer service into consideration and providing an excellent customer service experience to its customers.
11. Honda’s customer experience questionnaire: Honda constantly asks its customers for their feedback and suggestions on its products and services. The company puts out surveys that customers can fill out in order to help the company improve their customer experience. This open dialogue shows that Honda values its customers’ input and wants to make sure that their experience is as stellar as possible.
12. T-Mobile’s no-hassle cancellations: Customers who wish to cancel their T-Mobile services should know that the process is a breeze. After filling out a short form, T-Mobile will close the account and any remaining bills will be prorated. Unlike other companies, customers do not have to wait on the phone or talk to customer service which can be a hassle.
14. Spotify’s built-in customer support chats: Spotify, the popular music streaming site, provides customer service on a whole new level. It does this by including a built-in support chat feature which allows users to connect with customer service representatives quickly for any issue that arises.
15. Southwest Airlines’ baggage policies: Southwest Airlines is known for its excellent customer service, especially when it comes to their baggage handling. The airline allows its customers to check-in their first two bags for free. This policy goes above and beyond most other airlines, allowing customers to travel with more peace of mind.
16. Mcdonald’s rewards program: Mcdonald’s stands out with its rewards program that gives customers rewards and discounts with every purchase. This program emphasizes its customer service excellence, as customers that continue to make purchases at Mcdonald’s will be rewarded for their loyalty.
17. Amazon’s one-click buy feature: As ecommerce stores grow, consumers are becoming increasingly impatient. That is why Amazon implemented the one-click buy feature which allows customers to make a purchase with a single click. This feature is a great example of excellent customer service that provides the convenience that customers have come to expect.
18. USPS express deliveries: USPS stands out with its express delivery services, delivering packages within one or two days. On top of that, USPS also offers tracking services so customers can follow along and track their package’s progress. This kind of service is above and beyond what customers usually expect when they make an order or purchase a product.
19. Apple’s free technical support: Apple stands out for its free technical support. Whether you have software issues, hardware issues, or are just confused, Apple’s available technical support teams are there to help customers out. This kind of service really stands out, as customers do not expect companies to provide tech support for free.
20. Google’s AI assistant: Google’s AI assistant not only fulfills customer’s requests quickly and efficiently, but also interacts with them in a friendly and conversational manner. This kind of service really stands out and it has become an example of customer service excellence in the tech world.
21. Amazon’s Prime delivery service: Amazon Prime is an excellent example of customer service excellence. Customers can pay an annual fee for unlimited two-day shipping, video, and music streaming and other benefits. This subscription is a great way to maintain customer loyalty and to give back to customers.
22. John Lewis’ after-sales service: John Lewis is a department store retailer in the UK that offers an impressive after-sales service. Customers can return any product that they are not satisfied with, free of charge, up to 365 days after they have purchased it. This kind of service shows that the company stands behind their products and promotes customer loyalty.
23. Zappos 24/7 customer service: Zappos is well known for its customer service excellence and its 24/7 customer service is one of the reasons why. Zappos makes sure that customers are able to contact them whenever they run into an issue regardless of the time of day or location.
24. Adobe’s online system for customer support: Adobe offers excellent customer support by providing customers with an online system that helps them troubleshoot their problems quickly and efficiently. This system allows customers to submit queries and helps them find solutions to their problems without having to call customer service.
25. IKEA’s customer loyalty program and rewards: IKEA stands out for its customer service by offering a customer loyalty program and rewards packages. Customers of IKEA who spend more than a certain amount of money get rewarded with discounts, coupons and free products. This loyalty program helps IKEA to build a strong customer base.
More customer service excellence examples are coming soon…
